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Meet
La Zowi
La Zowi, whose real name is Zoe Jeanneau Canto, was born in Paris, France, on 10 April 1993, although she grew up in Granada, Spain. She is one of the most influential artists in Spanish urban music and a key figure in the Spanish trap scene. Known for her transgressive attitude, provocative style and explicit lyrics, La Zowi has defied established norms, establishing herself as an icon of empowerment and authenticity in the music scene.
Biography
Beginnings and Professional Career of La Zowi
La Zowi began her musical career around 2013, when trap was still an emerging genre in Spain. Inspired by the underground scene and with influences from French and American urban music, she released her first songs independently, standing out for her raw and direct style. Tracks such as “Ratxeta” y “Mi Chulo” They quickly attracted the attention of a young audience that connected with their message of freedom and self-definition.
In 2018, she released her first EP, Ama de Casa, which included hits like “Random Hoe” y “Obra de Arte” consolidating her as one of the most original voices in Spanish-language trap. Her debut album, Élite (2020), showed an artistic evolution, fusing trap with reggaeton, electronic and experimental sounds. Songs such as “Filete” y “Sugar Mami” reaffirmed its position as a pioneer of the genre.
La Zowi has not only been recognised for her music, but also for her ability to turn her image and personality into a unique brand, connecting with audiences beyond the musical sphere.
Musical successes of the artist
- “Mi Chulo” One of her most iconic tracks, which positioned her as a reference in Spanish trap.
- “Filete” A collaboration with Bea Pelea that combines sensuality and power.
- “Obra de Arte” An anthem of empowerment that defies conventional standards.
- “Sugar Mami” Song that explores economic and emotional independence from a feminist perspective.
- “Ratxeta” A theme that defines his bold and unfiltered style.
All about your personal style
La Zowi’s style is as provocative and groundbreaking as her music. Inspired by urban and luxury fashion, her aesthetic combines elements of streetwear with bold garments that reflect her rebellious personality. She loves to play with sporty pieces, tight-fitting clothes and extravagant accessories such as gold chains, flashy sunglasses and decorated nails, characteristic elements of trap culture.
In addition, La Zowi uses fashion as a tool of expression, challenging gender and beauty stereotypes. She is not afraid to experiment with vibrant colours, bold prints and looks that mix luxury and street references. Her unique style has made her an icon of alternative fashion, inspiring a new generation in search of authenticity and originality.
In events and photo shoots, La Zowi has worked with haute couture brands and emerging designers, establishing herself as a figure that connects the world of music with the world of fashion.
