Last Updated: September 2, 2025
At Serguei, we believe in merging traditional craftsmanship with the tools of the future. Our commitment is to offer the highest quality content and imagery while maintaining the human and creative essence that defines our brand. Transparency is one of our core values, and for that reason, we want to openly share how we integrate Artificial Intelligence (AI) into our processes.
| Area of Application | Detailed Description of AI Usage | Justification and Philosophy |
| Content Creation and Review | We use Artificial Intelligence tools for a very specific purpose: to enhance and polish the quality of our blog articles and web texts. The process always begins with an idea and an initial draft written entirely by a human. Subsequently, AI acts as an advanced editing assistant, helping us detect grammatical errors, improve the clarity of sentences, and ensure the text’s coherence. We want to emphasize that every word is reviewed and approved by a person to ensure the message, tone, and style faithfully reflect the voice of Serguei. AI is a support tool, not a substitute for human creativity. | We strive for excellence in our communication. AI allows us to optimize the time spent on proofreading, freeing up resources to focus on what truly matters: research, generating original ideas, and creating valuable content for our community. |
| Image Generation | We employ Artificial Intelligence models to create images that accompany our articles and content. The primary function of these images is decorative and conceptual, aiming to offer a visual representation that enriches the reader’s experience. These creations help us illustrate abstract ideas, fashion concepts, or atmospheres that complement the text, providing the user with a more concrete and accurate visual idea of the topics we discuss. | As an emerging brand, producing professional photoshoots for every blog post involves a very high investment. AI offers us a visually appealing and aesthetically consistent alternative, allowing us to maintain a high publishing frequency without compromising the visual quality of the website. |
| Our Commitment: AI as a Support Tool | Serguei is, in essence, a one-person project. A single individual is responsible for brand conception, garment design and tailoring, website management, content creation, and overall strategy. Adopting Artificial Intelligence is a strategic decision that allows us to reduce costs and optimize processes in a sustainable way. Thanks to these tools, we can dedicate more time and resources to the core of our business: fashion and creativity. | We see AI as a democratizer of resources. It enables small, independent projects like Serguei to compete in a demanding digital environment, offering a high-quality experience without needing the structure of a large corporation. Our commitment is to use it ethically and transparently, always with human oversight as the fundamental pillar of everything we create. |
At Serguei, technology and humanity are not mutually exclusive, but allies. We appreciate your trust and hope this policy clarifies our commitment to responsible innovation and transparency.
If you have any questions about our use of AI, please do not hesitate to contact us.
